MIMI MOMO was born from a heartfelt memory — the feeling that children’s clothing was always a compromise between beauty and comfort. Our founder, Naveli Soni, spent her childhood wondering why dressing up felt itchy, stiff, and restrictive. Growing up in a design-driven business family, inspired by her father’s jewellery craftsmanship, she dreamt of creating something iconic — something that would redefine luxury for the little ones. She saw a clear gap in Indian kidswear: children deserved clothing as premium as their parents’, but softer, safer, and gentler. And so, MIMI MOMO came to life — with a promise to create clothes that feel as beautiful as they look.

We believe that comfort is the first form of love a parent offers. And childhood should be lived fully — with freedom to twirl, run, explore, and dream. Every MIMI MOMO piece is crafted like a warm embrace — gentle on the skin, mindful in detail, elegant in design, and durable for the magic of everyday moments. We don’t simply make clothes. We create memories, confidence, and comfort that children carry in every moment of their growing years.